AgroTech Nordic 2024, Jyväskylä, Finland

AgroTech Nordic 2024, Jyväskylä, Finland

AgroTech Nordic 2024 in Jyväskylä – Agricultural fairs return to Jyväskylä

Press release, December 14, 2023

Jyväskylä will once again become head of agricultural machinery fairs when the AgroTech Nordic event will be held at the Jyväskylä Paviljonki from 10th to 12th of October 2024. Event is organized by Jyväskylä Fairs Ltd., DLG and 2LM Corporate Ltd. Jyväskylän Fairs Ltd. is one of the biggest fair organizers in Nordics, when DLG is world widely known as organizer of the world’s leading agricultural events like Agritechnica and EuroTier.

Agricultural fairs have a long history in Jyväskylä and there has been a lot of enquiries from industry for event based in traditional location. ”Especially key players from dairy farming industry have expressed their hopes for Jyväskylä’s return to be the main event, because it’s located in the heart of Finnish milk production.” says Sales Director Hannu Mennala from Jyväskylä Fairs Ltd.

Main focus on encounters

”At DLG exhibitions we have long cooperation with exhibitors to create a forum for the event, where all customer encounters can be experienced in a most pleasant and inspiring environment. It’s great that the Jyväskylä Fairs shares this same ambition about the ultimate customer experience. We want to create an event where exhibitors get a return for their investments in the form of contacts and deals, because that is the only sustainable way to organize such events.” says Dr. Lars Huf, Deputy Managing Director of DLG International GmbH.

”Trade fairs can be seen as a media and it’s superior for conducting personal meeting in efficient way. Putting effort for pleasantness of the stands and exhibition areas is the key to keep customers satisfied and thus trade” states Mr. Mennala. AgroTech Nordic will be planned together with the exhibitors to support this idea in addition to the traditional machinery exhibiting. Jyväskylä Fairs will help planning for stand solutions and encourages to keep the comfortness of the customer as primary focus.

From Agricultural fairs to professional trade fairs

”We’ve had a lot of discussions with Jyväskylä Fairs to change the agricultural fairs to match professional trade fairs in other fields. In small Finnish markets, other professional trade fairs have given up paid admission and you can get admission to events free of charge by simple registering. Now this can be reality also at the agricultural machinery fairs.” tells Marko Toivakka from 2LM Corporate Ltd.

Exhibitors can now use the Jyväskylä Fairs new customer invitation system free of charge. This keeps the total cost level of the exhibitors reasonable and maximize the commercial benefit of the event. The use of free registration and the electronic invitation system helps the reach of the event message and produces a clearly professional visitor base for the fair. “Free admission does not increase the venue rents for the event. Rents and services have been kept moderate considering the costs of the exhibitors”, Mr. Mennala promises.

AgroTech Nordic 2024 will be held at Jyväskylä Paviljonki from 10th to 12th of October 2024. AgroTech Nordic’s Sales Team in Finland is formed by Hannu Mennala (Jyväskylä Fairs Ltd.) and Marko Toivakka with Henrik Kalliola (2LM Corporate Ltd).

AgroTech Nordic 2024 Sales Team
AgroTech Nordic Sales Team: Marko Toivakka (left), Henrik Kalliola, Hannu Mennala.